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Paper 2 Marketing consumer behavior

Paper 2 Marketing consumer behavior

  

This question includes 2 parts. 

In the first part you need to a paper (4 pages), Provide your explanations and definitions in detail and be precise. Comment on your findings. Provide references for content when necessary. Provide your work in detail and explain in your own words. Support your statements with minimum of 9 peer-reviewed in-text citation(s) and reference(s). 

Paper 2 should be the continuation of your Paper 1?. Therefore, you need to prepare and research the following information about Hofstede cultural dimensions (previously chosen by you for Paper1) and answer the following questions:  

· Explain Hofstede cultural framework application to international marketing and global branding? 

· Explain Hofstede cultural framework application to consumer behavior?

· Provide some advantages and disadvantages of being influenced by cultural differences.  

· Based on your research and what you’ve learned from Hofstede cultural framework, suggest a possible dissertation topic? 

This paper needs to include how useful your analysis is in terms of helping you ?understand Hofstede cultural dimensions application to international marketing strategy and consumer behavior.  Do include an introduction as well a conclusion and a references page.

**NOTE, Paper 1 is also attached for reference, in the posted question**

In the second part, it is a discussion question which related to the paper 2 posted above, which needs to be answered in a separate single page. Whereas, this discussion needs to answered with different articles other than used in Paper 2 and with minimum of 6 peer- review citations and references

This discussion paper should be based on research eight (8) peer-reviewed articles that can be used to answer your upcoming paper2 assignment. Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your paper 2 assignment and should be different from the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, and so forth).


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