Vanessa, I like the way you have broadly described Netflix and how it overall compares with Amazon Prime. What I would like to see more of is a deeper dive into the specifics of what has made...
Popular Questions - Marketing
Review the article “A Look at the e-Shopping Habits of U.S. and Chinese Millennials (Links to an external site.)”. Then: a. Describe how this reflects the challenges and opportunities facing the...
Prepare a one-page document with: (1) a description of any company you would like to use to develop its marketing plan as your course project (due on our last course meeting), and (2) the reason...
This is the third professional writing assignment. It compliments quite nicely with social media. We know that this happens, especially in social media. A customer complaint highlights a problem...
Watch the Pinkberry case study in the LEARN section this week. ...
This activity/assignment will help students understand customer evaluations, perceptions of quality and customer satisfaction. Activity: Discuss how core factors, cues to quality, and interpersonal...
